Business Insider editor in chief Jamie Heller sent out the following to the staff:
Hello,
We’ve been experimenting with AI, finding ways to harness it to be more efficient and effective. Many of you have engaged in our AI springs and have shared feedback. Thank you for your participation and input.
Today, we are kicking off a new pilot phrase for one of these experiments: using a customer GPT to help publish quick news stories. We have trained this custom GPT to use only stories we select from our archive, along with a piece of news, to create a story written in our style and built from our own coverage. These stories will be edited by a BI editor.
During this month-long pilot, we will aim to publish a few stories a day using this tool, which we are calling the Business Insider AI News Desk. These stories will carry an AI byline and make clear in a disclosure that they were created with AI and edited by a person. We may review this labeling over time. Once we’ve completed the pilot, we will evaluate the results and consider next steps, including: How can we further improve the tool? How might various teams use it in the future? And does it free our staffers to spend more time on the kind of work that leads to distinguishing, impactful journalism?
Thanks to Emma Cosgrove, Julia Hood, and Julie Zeveloff West for their leadership. If you have any suggestions during this pilot, please be in touch with them.
I’m excited to begin this phase and see what we learn.
Thanks,
Jamie
