Business Insider launches AI-powered search

Business Insider CEO Barbara Peng sent out the following on Thursday to the staff:

Team,

This morning, we released a pioneering search tool on Business Insider, powered by our newsroom’s original journalism and generative AI. It’s the first of its kind for a news publication, and I couldn’t be more proud of our team’s work.

Over the last few months, I have discussed how the way people find and access information is changing rapidly with the rise of generative AI. To succeed, we must continue to be bold and brave and evolve, and as we continue on our journey to engage our most loyal audience, onsite search is an important entry point into our journalism.

Our new search experience (featured at the top of our homepage) uses cutting-edge AI to provide readers with a fast, efficient way to discover more of our journalism. Each search generates results in our signature 3-bullet style fueled by our library of content — it’s a closed system and only pulls information from our own site. The reader is also provided with contextual background information on the topic, including images, company profiles, and suggestions on how to continue exploring our journalism.

At Business Insider we’ve always embraced innovation and getting better every day. This launch is just the beginning. We’ll continue to iterate, evolve, and make the search experience better and more helpful to our audience over time.

Finally, a big thank you to our product & tech organization for their fast, smart work creating this incredible experience – I am grateful to everyone across the organization who came together to bring this to life!

Barbara