Tagged: Business model

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Forbes is seeing growth in branded content

Branded content accounted for 40 percent of the revenue Forbes generated from its direct advertiser relationships last year, reports Max Willens of Digiday. Willens reports, “Through the first half of 2019, Forbes has produced...

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Fortune signs deal for its ad technology

Fortune is partnering with Placements.io as it rebuilds its advertising technology stack, reports Sara Guaglione of Publishers Daily. Guaglione writes, “Placements.io will serve as Fortune’s revenue management platform. The Seattle-based start-up works with publishers and ecommerce partners....