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Ex-Business Insider leaders starting personal finance newsletter

April 8, 2024

Posted by Chris Roush

Jim Edwards, who previously ran Business Insider’s UK operations, and two other co-founders are starting MoneyIn2, which will offer personal finance advice to new investors and young people, reports Clara Aberneithie of Press Gazette.

Aberneithie writes, “Childs said that MoneyIn2 will respond to two information gaps in the current personal finance news service. The first is information catered to young people and those who do not already have money. The second is an emphasis on growing money, not just saving it.

“Subscribers can receive the newsletter for free and paid subscribers receive access to extra posts and the full archive. The cost is £7/month or £65/year. The title will also carry advertising.

“Substack offers journalists a free CMS but takes 10% of the revenue via subscriptions. Publishers on Substack keep all their direct-sold advertising revenue. Substack does not run its own advertising.”

Read more here.

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