Categories: OLD Media Moves

WSJ is a beacon compared to Yahoo! and Google Finance

Christine Brendle, the managing director of Wall Street Journal Asia, is not worried that the business newspaper faces increased competition from online finance Web sites such as Yahoo! and Google Finance, launched last week.

In an interview in India, Brendle said, “When people get on Google or Yahoo or when they get on the Net, they need a beacon. They need to have guidance and Dow Jones and its brands like Far Eastern Economic Review, Wall Street Journal, Market Watch, Barron’s they provide immediate information on what content people expect and the trust people have in this content.

“Sometimes online you can get an encyclopaedia that tells you things that are blatantly wrong. It helps to have these brands because they are a guarantor for quality and therefore I am absolutely convinced that they will stay and grow online because they will present the same benefits that are in the print which is a certain guarantee of integrity and quality.”

Read more of the interview here.

Recent Posts

The problem with tech journalism

Timothy B. Lee writes in Asterisk magazine about why a lot of technology reporting is…

2 hours ago

WSJ names Douglass its deputy social strategy editor

Megan Douglass has been named deputy social strategy editor at The Wall Street Journal. Douglass previously…

3 hours ago

Business Insider’s Ridley joining The Female Lead

Business Insider's Louise Ridley is joining The Female Lead, the women's empowerment charity founded by Tesco Clubcard entrepreneur Edwina…

4 hours ago

Viswanatha named Washington enterprise editor at WSJ

Aruna Viswanatha has been promoted to Washington enterprise editor. She will report to Damian Paletta.…

6 hours ago

Tweh named WSJ’s Chicago bureau chief

Bowdeya Tweh has been promoted to Chicago bureau chief at the Wall Street Journal, reporting…

6 hours ago

Fierce Healthcare promotes Landi to executive editor

Fierce Healthcare has promoted Heather Landi to executive editor. She has been a senior editor.…

6 hours ago