OLD Media Moves

Will someone please teach Dennis Kneale to stop promoting himself?

February 17, 2011

TALKING BIZ NEWS EXCLUSIVE

Dennis Kneale, who left CNBC in the fall for a new gig at Fox Business Network, is doing a lot of shameless promotion on Twitter in recent weeks.

Kneale was on the Don Imus show this morning, and later in the day, he tweeted this: “i’ve listened to IMUS daily since ’87. today i went on his show. see it here, please RT? http://bit.ly/g8Uy3h.” One of his 3,146 Twitter followers replied that he needs to put the video on YouTube.

Last month, he tweeted this: “Cup-runneth-over-dept.: my FoxBiz hits today at 12:45, full hour at 3pm, 4:55pm. Also on FoxNews’s ‘forbes on fox’ saturday 11am.”

On the same day, he tweeted this: “But it would be nice if you guysd wud help me ensure Mom aint the only one watchin’. Okay?”

Kneale sounds like he is desperate for attention and is asking people to re-tweet an appearance and to watch him on Fox Business. Journalists aren’t supposed to make the story about them. Aren’t they supposed to be focused on breaking actual business news?

Speaking of breaking business news, the story Kneale has been following all week has been the Watson computer on “Jeopardy” when there’s been plenty of breaking business news this week.

To be sure, Kneale is using Twitter to post some headlines of breaking news. But it’s the call for viewers that seems so unbecoming. If you’re good, the viewers will follow.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.