Categories: OLD Media Moves

Why the FT is increasing its newsstand price

Ian Burrell of The Independent newspaper in London interviews Financial Times chief executive John Ridding about why the business newspaper is increasing its newsstand price, and the conversation touched on the quality of the journalism

Burrell wrote, “‘We have invested steadily, building a global operation with bureaux and reporters and editing operations around the world. That has given us a 24-hour rolling news operation with hubs here, in the homeland, and in New York and in Hong Kong,’ says Ridding. ‘We do that because our audience has become increasingly global, and, frankly, our readers demand quality news and analysis wherever it happens.’

“If the audience is going to make such demands then they should pay for the service. ‘Sustained quality journalism on a global level does actually require sustained investment and I’m a strong believer that quality journalism is valuable stuff.’

“As he looks across at the takeaway coffee cup on his desk, the FT CEO makes the case that other print products could also argue they are sold too cheaply. ‘Quality journalism is undervalued. People are making decisions and forming views – this is the information age after all. Quality, independent, accurate information is valuable stuff. I’ve got my Starbucks over there and it’s a lot more expensive than newspapers and magazines.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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