Why Sportico moves its launch date up three months

Kayleigh Barber of Digiday writes about sports business news site Sportico, which moved up its launch date by three months.

Barber writes, “Originally set to launch in September during a ‘confluence of all the sports,’ Sportico CEO Dick Glover said his team decided to move up its launch to June 30 to cover the reopening efforts that sports teams were starting to undergo.

“Sportico initially had a team of two: Glover and editor-in-chief Scott Soshnick. Now it has 12 writers and three editors. Days before its launch, the brand added Todd Barrish as its head of brand development and partnerships. Barrish is the only sales person for the brand and collaborates with the internal business operations of Penske Media Corporation.

“‘We could not have done this as a standalone enterprise without the resources or expertise of Penske Media,’ said Glover.

“Sportico will be monetized solely through direct sold advertising for now, Glover said, with the goal of building its reputation, and the reliability of its audience, with brands. The target audience, Glover said, is an ‘a-list’ group of professionals working in sports from the college level up to the c-suite of sports leagues. ‘The bullseye is c-level people,’ he said.”

Read more here.