Why Business Insider is offering a free trial to AmEx users
Kayleigh Barber of Digiday writes about how Business Insider is offering a trial subscription to American Express credit card users.
Barber writes, “The goal is to bring in subscribers that publications have identified as crossover target audiences beyond their traditional reach.
“Business Insider, which has more than doubled its subscriber base since the beginning of 2020, is looking at its new partnership with American Express to continue on its growth path, according to Selma Stern, BI’s svp of consumer subscriptions. She declined to disclose the total number of BI’s subscribers and those associated with the American Express relationship.
“Last week, BI started offering American Express credit card holders free six- or 12-month trials to the digital publication, depending on the type of credit card they use. This was the first brand-focused partnership specifically designed to drive subscriptions for BI and Stern said that American Express agreement had potential because its card holders have a high population density of small- and medium-sized business owners as well as others in the high-end business segment.”
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