Categories: OLD Media Moves

The struggle for gender equality in financial journalism

Rozi Jones of the Financial Reporter in England writes about efforts to make business news content contain as many female sources as male sources.

Jones writes, “While we are committed to using the best sources and commentators in the industry – regardless of gender – we don’t receive as many comments from female experts on some of the biggest topics that we cover.

“I decided to send an email to a number of PR firms as well as the media relations teams of firms we cover regularly on the site, asking them to help us in our goal of achieving a 50:50 split of male and female commentary on Financial Reporter.

“Some firms – including two ‘Big Six’ lenders – immediately supported the initiative and arranged to provide content such as features, interviews and comments from women in their senior team.

“A number of other respondents reacted positively, with the media relations manager of one bank adding that the message was a ‘really good reminder about who we should be putting up for comments and thinking about the balance of spokespeople.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

2 hours ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

1 day ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

2 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

2 days ago

Deputy tech editor Haselton departs CNBC for The Verge

CNBC.com deputy technology editor Todd Haselton is leaving the news organization for a job at The Verge.…

2 days ago

“Power Lunch” co-anchor Tyler Mathisen is leaving CNBC

Note from CNBC Business News senior vice president Dan Colarusso: After more than 27 years…

2 days ago