Rozi Jones of the Financial Reporter in England writes about efforts to make business news content contain as many female sources as male sources.
Jones writes, “While we are committed to using the best sources and commentators in the industry – regardless of gender – we don’t receive as many comments from female experts on some of the biggest topics that we cover.
“I decided to send an email to a number of PR firms as well as the media relations teams of firms we cover regularly on the site, asking them to help us in our goal of achieving a 50:50 split of male and female commentary on Financial Reporter.
“Some firms – including two ‘Big Six’ lenders – immediately supported the initiative and arranged to provide content such as features, interviews and comments from women in their senior team.
“A number of other respondents reacted positively, with the media relations manager of one bank adding that the message was a ‘really good reminder about who we should be putting up for comments and thinking about the balance of spokespeople.”
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