OLD Media Moves

Success magazine returns in new incarnation

June 5, 2006

Success magazine, which has a history that dates back to the 1890s, is returning once again with a new issue dated June 6 and aimed at entrepreneurs, according to MediaWeek

Success magazineStephanie Smith wrote, “Success’ latest incarnation will include motivational tools, executive profiles and stories focusing on the rewards of hard work, including luxury cars and antiques. Publisher Joe Guerriero said Success will target a mid-40s reader with a household income averaging $136,000. The title will have a roughly even male/female readership, compared to traditional business magazines that typically skew more male.

“‘We found that most of the other magazines address the business side only of being a small business owner,’ said editor in chief Gay Bryant. ‘We want to address the whole life of the small business owner, for example how they dealt with failure, how they dealt with leadership, and how their personal life affected their professional life. It’s more of an emotional, holistic approach.’

“One thing that could give Success an advantage over its competitors, which next spring will include Condé Nast’s new business book, is its unique circulation model.

“Quantum Media struck a seven-year deal with Florida-based business event firm Get Motivated Seminars to distribute Success free to its 1.15 million seminar attendees who request the magazine.”

Read more here.

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