Categories: OLD Media Moves

Pennsylvania paper launching business magazine

Gary Adkisson, the publisher of the Carlisle Sentinel in Pennsylvania, writes about its plans to launch a new monthly business magazine, the Cumberland Valley Business Journal.

Adkisson writes, “The CVBJ will have its own editor since its mission is clearly different from that of The Sentinel.

“The CVBJ will have a targeted readership made up of approximately 7,000 business owners, managers, and leaders as well as elected officials and local government leaders. Additional copies will be available at no charge in key locations county-wide.

“We are in the process of securing sponsoring advertisers who see the value of communicating business to business.

“Each issue of the CVBJ will focus on the issues and topics the chambers and CAEDC define in their strategic plans. There will be several columnists, some local and some national, as well as feature stories on area businesses.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

The evolution of the WSJ beyond finance

Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…

10 hours ago

Silicon Valley Biz Journal seeks a reporter

This position will be Hybrid in the office/market 3 days per week, and those days…

10 hours ago

Economist’s Bennet, WSJ’s Morrow receive awards

The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…

18 hours ago

WSJ is testing AI-generated article summaries

The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…

19 hours ago

Cohen joining Bloomberg Tax

Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…

19 hours ago

Avila named interim editor for Automotive Dive

Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…

19 hours ago