New York magazine hires NYT biz reporter

Kevin Roose is joining New York as lead business writer of nymag.com, according to Nymag.com editorial director Ben Williams.

He will be working out of New York and Silicon Valley, reporting for nymag.com’s news blog Daily Intel, and joins from The New York Times.

“I’m thrilled to have Kevin reporting for us—covering the impact that the two great money centers of New York and Silicon Valley have on the rest of the country, both in terms of the companies they build and the wealth they create,” said Williams in a statement. “Kevin will focus not only on deal making and profits, but also on the characters and the culture behind the companies — from Instagram to Goldman Sachs — that Americans obsess over.”

Roose has been a reporter at The Times for the last year, covering Wall Street and finance culture; he’s written about everything from bank layoffs to Lloyd Blankfein, and recently spent a day living as a billionaire for a story on wealth. Prior to joining the Times he worked as a magazine writer, and wrote features for New York, GQ, ESPN: The Magazine and SPIN, among others.

He also spent a semester during college as an undercover student at Jerry Falwell’s school, Liberty University, and wrote a book about it called “The Unlikely Disciple: A Sinner’s Semester at America’s Holiest University” (Grand Central Publishing, 2009). He is currently working on a second book, about young Wall Street bankers, and is a graduate of Brown.

Roose joins the magazine’s monthly “The Money” columnist Jessica Pressler covering business, as well as feature writers Steve Fishman, Joe Hagan, and Gabriel Sherman, among others.