Morning Brew hires Coen as chief content officer

Jessica Coen

Morning Brew has hired Mashable editor in chief Jessica Coen to be its chief content officer, reports Sara Fischer of Axios.

Fischer reports, “A longtime tech editor, Coen will lead the publication’s expansion into new business lines, like events, video, audio and service journalism.

Morning Brew is planning its first slate of original video series, Coen says. It’s exploring different business models to support video, which could one day include licensing its intellectual property for a streaming series.
It’s also looking to beef up its podcasting efforts, and focus more on storytelling on social channels and original features.
Coen says the company will continue to focus on original analysis of business news, but will also try to expand more broadly into guidance-driven service journalism via things like explainers, how-to guides and recommendations.
‘Newsletters will always be Morning Brew’s foundational product,’ Coen told Axios, but the company is trying to expand its reach as its audience grows.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.