OLD Media Moves

More graphics coming to CNBC screen

September 18, 2007

Posted by Chris Roush

Glenn Dickson of Broadcasting & Cable writes how CNBC plans to add more graphics to its screen for HD viewers.

CNBCDickson wrote, “Financial news network CNBC will launch a high-definition service this fall in an innovative fashion: by grabbing its existing 4:3 picture, shifting it to the left, and filling the widescreen frame with a bevy of 3D graphics displaying the latest market metrics.

“The new network, branded CNBC HD+, will initially be carried by DirecTV as part of its dramatic expansion of HD channels, though CNBC will be actively pitching it to cable operators as well.

“With its novel production approach, it will be seeking to differentiate itself from the standard-def CNBC more on enhanced content than picture quality, though it will upconvert the 4:3 video to 1080-line-interlace (1080i) HD resolution. CNBC HD+ will offer about 50% more graphical information by taking advantage of the extra onscreen space and improved resolution of the widescreen HD picture, which allows the use of smaller graphic fonts.”

Read more here.

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