Ad Age’s Simon Dumenco has his own take on the controversry surrounding CNBC anchor Maria Bartiromo, and it includes him now adhering to a new set of ethical standards.
Dumenco wrote, “Effective immediately, I’ve decided to adhere to higher-than-ever ethical standards. To wit:
“Henceforth, I will only accept rides on corporate jets from corporations that I cover if, when the stewardess is serving me a can of Coke, I get to keep the whole can. (None of this lots-of-ice-in-a-cup and half-a-can-of-Coke stuff for me. I want the entire can. Those cute little half-cans of Coke are OK, but I want two of them.)
My merchandising policy
“Not to dwell on Maria, but just before Money Honeygate blew up, she reportedly filed to trademark her ‘Money Honey’ nickname, registering it for use on stuff like school supplies, piggy banks, mouse pads, jigsaw puzzles, cookie jars, dolls and backpacks, among other items.
“Personally, I’d buy a David Carr dolly, a Michael Wolff corkscrew and a Nick Denton tea cozy before I ever bought a Money Honey mouse pad — but whatever. The important thing, as I contemplate merchandising myself (either via the Media Guy name or through another nickname, such as the Hissy Sissy), is that I set clear boundaries regarding what’s appropriately dignified for a columnist of my lofty stature.”
Read more here. As the T-shirt my 10-year-old wears states, “Sarcasm: It’s one of the many services I offer.”
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