Kayleigh Barber of Folio looks at how Fast Company magazine has been growing its revenue across all of its delivery formats.
Barber writes, “Following a recent transition of leadership, with the appointment of Stephanie Mehta to editor-in-chief this past February and Amanda Smith as VP, publisher in April 2017, the focus of Fast Company is also leaning towards innovation, both in the coverage of the topic and the implementation of inventive practices across its platforms.
“Founded in 1995, the magazine has over two decades of experience covering companies of all sizes and industries—specifically the disruptions and impacts that they’re making within their respective spaces—the themes of innovation and invention are not new to the publication. Implementing the changes that they cover, however, is a newfound mission for the recently appointed leaders.
“‘Innovation is a lens through which we look at everything,’ says Mehta, whether that is through covering technological advancements or changing business models. ‘We think of it as a really big tent that enables us to tell a lot of different, important business and social stories under the Fast Company brand.’
“Through this mission of reinvigorating the brand to reflect the changing business models, Smith tells Folio: that Fast Company has seen a 28-percent YOY increase in revenue across all of its platforms.”
Read more here.
