Business glossies BusinessWeek and the Economist saw double-digit inccreases in advertising revenue and ad pages in February, according to data from the Magazine Publishers of America, while the business magazines from Time Inc. saw declines.
BusinessWeek reported a 16.5 percent increase in ad revenue to $21.5 million and a 12 percent increase in ad pages to 184.2 The Economist, meanwhile, showed a 26 percent increase in ad revenue to $7 million and an 11 percent increase in ad pages to 164.
But the Time Inc. publications — Fortune, Fortune Small Business and Money — all saw declines for the month.
— The flagship Fortune magazine reported a 14 percent decline in ad revenue to $14.6 million and a 22 percent decline in ad pages to 127.5.
— Fortune Small Business posted a 12 percent decline in ad revenue to $4.4 million and a 10 percent decline in ad pages to 41.5.
— Money recorded a 36.9 percent decline in ad revenue to $9.6 million and a 45 percent decline to 49.5.
In addition, Forbes saw a 9.1 percent decline in ad revenue to $17.2 million and a 16.2 percent decline in ad pages to 149.6.
Inc., Wired and Entrepreneur saw small decreases in ad reenue for the month, while Kiplinger’s Personal Finance and Smart Monty reported small increases.
See all of the data here.
