Forbes chief content officer to companies: Beware hiring Trump’s PR people
Forbes chief content officer Randall Lane has posted the following about how the business magazine will approach companies who hire public relations professionals who worked for President Donald Trump:
As American democracy rebounds, we need to return to a standard of truth when it comes to how the government communicates with the governed. The easiest way to do that, from where I sit, is to create repercussions for those who don’t follow the civic norms. Trump’s lawyers lie gleefully to the press and public, but those lies, magically, almost never made it into briefs and arguments – contempt, perjury and disbarment keep the professional standards high.
So what’s the parallel in the dark arts of communication? Simple: Don’t let the chronic liars cash in on their dishonesty. Press secretaries like Joe Lockhart, Ari Fleischer and Jay Carney, who left the White House with their reputations in various stages of intact, made millions taking their skills — and credibility — to corporate America. Trump’s liars don’t merit that same golden parachute. Let it be known to the business world: Hire any of Trump’s fellow fabulists above, and Forbes will assume that everything your company or firm talks about is a lie. We’re going to scrutinize, double-check, investigate with the same skepticism we’d approach a Trump tweet. Want to ensure the world’s biggest business media brand approaches you as a potential funnel of disinformation? Then hire away.
This isn’t cancel culture, which is a societal blight. (There’s surely a nice living for each of these press secretaries on the true-believer circuit.) Nor is this politically motivated, as Forbes’ pro-entrepreneur, pro-growth worldview has generally placed it in the right-of-center camp over the past century — this standard needs to apply to liars from either party. It’s just a realization that, as Daniel Patrick Moynihan famously said, in a thriving democracy, everyone is entitled to their own opinions, but not their own facts. Our national reset starts there.
Read more here.