Coming soon: CNBC for millennials

Alyson Shontell of Business Insider writes about Cheddar, a startup that aims to provide video content about business topics for millennials.

Shontell writes, “To do this, Cheddar will stream one to two hours of live content every day, primarily from the New York Stock Exchange trading floor. It will chop up pieces of the videos and distribute them across the web on platforms like YouTube.

“The live shows will focus on tech and consumer stocks such as Google, Facebook and Chipotle — just like CNBC does, where Steinberg is a frequent contributor. That’s what the younger generation says it wants more of, according to a survey of 18-34 year-olds gathered by Steinberg.

“The startup won’t focus on traditional pre- and post-roll advertising dollars either, because as Steinberg points out, consumers don’t like video interruptions. Instead, Cheddar wants its main source of revenue to be distribution deals with streaming services like Netflix and Comcast’s Watchable. If Steinberg can secure those deals, they’ll enable Cheddar to reach televisions through streaming boxes like Rokus and Apple TVs.”

Read more here.