Coming soon: CNBC for millennials

Alyson Shontell of Business Insider writes about Cheddar, a startup that aims to provide video content about business topics for millennials.

Shontell writes, “To do this, Cheddar will stream one to two hours of live content every day, primarily from the New York Stock Exchange trading floor. It will chop up pieces of the videos and distribute them across the web on platforms like YouTube.

“The live shows will focus on tech and consumer stocks such as Google, Facebook and Chipotle — just like CNBC does, where Steinberg is a frequent contributor. That’s what the younger generation says it wants more of, according to a survey of 18-34 year-olds gathered by Steinberg.

“The startup won’t focus on traditional pre- and post-roll advertising dollars either, because as Steinberg points out, consumers don’t like video interruptions. Instead, Cheddar wants its main source of revenue to be distribution deals with streaming services like Netflix and Comcast’s Watchable. If Steinberg can secure those deals, they’ll enable Cheddar to reach televisions through streaming boxes like Rokus and Apple TVs.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.