The StreetInsider.com site has a posting on Tuesday about the sharp decline in CNBC‘s viewership numbers.
It writes, “According to data from Nielsen Media Research, CNBC has lost viewership during every hour long block during the prime market news hours from 6:00 am to 7:00 pm EDT, with the biggest overall drop seen during the network’s ‘Mad Money’ show featuring Jim Cramer.
“The eccentric investor’s hour-long show starting at 6:00 pm lost 25 percent of its total viewer year-over-year in July, from 188,000 to 141,000, while its key demographic of viewers age 25-54 fell 24 percent for the show.
“Overall the network saw an 8 percent drop in total viewers year-over-year from 5a-7p, and 21 percent of its coveted advertising demographic.
“The key demographic is also turning off CNBC’s ‘Closing Bell’ with Maria Bartiromo in droves. The two-hour show has lost 31 percent of its key advertising viewers from 3p-4p in July compared to last year, and an even more staggering 40 percent in the second hour.
“Another of CNBC’s key shows, ‘Street Signs’ dropped 12 percent overall and 32 percent with the key age group.”
Read more here.
