CNBC keeps Faber

Jeff Bercovici of DailyFinance.com reports that CNBC has signed star reporter David Faber to a new contract.

Bercovici writes, “ABC News and Bloomberg TV were said to be courting Faber, possibly for some kind of joint arrangement that would have had him sharing his time across the two properties. Faber did not respond to requests for comment.

“One obvious reason for Faber to stay put is exposure. CNBC is in more than 90 million U.S. households, versus about 60 million for Bloomberg and 50 million for Fox Business. An on-air role at ABC News would add to his reach, but Faber already appears on NBC News programs including Nightly News.

“Gasparino, on the other hand, seems to have decided that a decrease in exposure was worth it for a new contract that reportedly pays him in excess of $1 million a year. A source who knows him, however, predicts that as long as Gasparino continues to break news, his profile won’t suffer. ‘It almost doesn’t matter where he’s working,’ says the source. ‘Whatever he does, it’s going to get picked up by the wires and everybody else.'”