CNBC.com hires Leswing to cover Apple

CNBC.com managing editor Jeffrey McCracken sent out the following announcement on Monday:

I am pleased to announce Kif Leswing is joining CNBC.com as a staff reporter. His focus will be Apple and the broader hardware industry.
Kif spent the past three years at Business Insider, where he broke news and wrote features on Apple, Magic Leap, and other tech companies.
He got his start covering gadgets as an intern at Gizmodo and Gawker Media. Kif, a native of northern Virginia, is a graduate of Oberlin College.
When he is not busy reporting or meeting up with sources, Kif likes to travel, play table tennis and work at his local food co-op. He is also a big fan of the Washington Nationals – even without Bryce Harper.
Please welcome Kif to our growing newsroom. He will start at CNBC.com in Englewood Cliffs this month and move out to San Francisco later in the year.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.