OLD Media Moves

CNBC.com hires Leswing to cover Apple

March 4, 2019

Posted by Chris Roush

Kif Leswing

CNBC.com managing editor Jeffrey McCracken sent out the following announcement on Monday:

I am pleased to announce Kif Leswing is joining CNBC.com as a staff reporter. His focus will be Apple and the broader hardware industry.

Kif spent the past three years at Business Insider, where he broke news and wrote features on Apple, Magic Leap, and other tech companies.

He got his start covering gadgets as an intern at Gizmodo and Gawker Media. Kif, a native of northern Virginia, is a graduate of Oberlin College.

When he is not busy reporting or meeting up with sources, Kif likes to travel, play table tennis and work at his local food co-op. He is also a big fan of the Washington Nationals – even without Bryce Harper.

Please welcome Kif to our growing newsroom. He will start at CNBC.com in Englewood Cliffs this month and move out to San Francisco later in the year.

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