Cheddar is bringing Wall Street to Main Street

Benjamin Mullin of Poynter writes about how business news channel Cheddar is providing business news to local television stations.

Mullin writes, “On Tuesday, News 12 anchor Doug Geed did something that months ago would have been out of the ordinary for his Long Island-based TV station: He tossed the broadcast to the floor of the New York Stock Exchange for on-the-spot reporting.

“Onscreen came Jill Wagner, a journalist at the financial news startup Cheddar. She began reciting a list of the day’s top business and technology headlines: Michael Kors buys shoemaker Jimmy Choo for $1.2 billion. Jeep sales are way down. A Wisconsin tech company is letting its employees implant rice-sized microchips in their hands.

“The package gave viewers of News 12 just a nibble of Cheddar, a millennial-focused financial news organization that broadcasts on over-the-top and on-demand services like Sling, Amazon, Vimeo and Twitter, and now, local TV. The company is forging partnerships with stations as part of a new push to get its breezy blend of business and technology coverage in front of TV audiences across the United States.

“The new initiative, called Cheddar Local, offers TV stations one- to two-minute market updates each day on a taped and live basis, said Jon Steinberg, the founder and CEO of Cheddar. It’s a win-win for both parties, Steinberg said: Cheddar gets exposure to large audiences in local news markets, and local TV stations get high-end business and tech coverage from the heart of the New York Stock Exchange.”

Read more here.