Categories: OLD Media Moves

Canadian biz magazine sees strong growth

The Financial Post Business magazine in Canada posted nice gains in readership, according to an article in the National Post.

The Post reports, “Total readership for the award-winning monthly among adults over 18 years of age increased 4% over last year, to 1.25 million, according to the PMB study, which is used by media buyers to guide advertising spending.

“Over the same period readership at Financial Post Business’s main rival, the Globe and Mail’s Report on Business magazine, sank 2% and third-ranked Canadian Business magazine posted a 2% gain.”

Later, the article reported, “Financial Post Business, which is published and distributed by the National Post, made its greatest gains in households with incomes of more than $100,000. There it saw readership grow 24% compared with 12% growth for Report on Business and 16% for Canadian Business.

“It also posted the greatest gains in the key business managers, owners and professionals category, with a readership increase of 17%. That compares with gains of 12% for Canadian Business and 9% for Report on Business.”

Read the article here.

Recent Posts

WSJ seeks a senior video journalist

The Wall Street Journal is seeking a senior video journalist to join its Features video…

1 day ago

PCWorld executive editor Ung dies at 58

PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…

3 days ago

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

4 days ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

4 days ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

5 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

6 days ago