OLD Media Moves

Canadian biz magazine sees strong growth

March 31, 2006

The Financial Post Business magazine in Canada posted nice gains in readership, according to an article in the National Post.

The Post reports, “Total readership for the award-winning monthly among adults over 18 years of age increased 4% over last year, to 1.25 million, according to the PMB study, which is used by media buyers to guide advertising spending.

“Over the same period readership at Financial Post Business’s main rival, the Globe and Mail’s Report on Business magazine, sank 2% and third-ranked Canadian Business magazine posted a 2% gain.”

Later, the article reported, “Financial Post Business, which is published and distributed by the National Post, made its greatest gains in households with incomes of more than $100,000. There it saw readership grow 24% compared with 12% growth for Report on Business and 16% for Canadian Business.

“It also posted the greatest gains in the key business managers, owners and professionals category, with a readership increase of 17%. That compares with gains of 12% for Canadian Business and 9% for Report on Business.”

Read the article here.

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