Inrgid Lunden of TechCrunch reports that Business Insider is planning to launch a site in India in a partnership with the Times of India.
Lunden reports, “The deal will give BI access to a new audience for its content, as well as access to local content written and approached in the same style of quick hits on financial numbers, fast and loose tech and business news, and some opinion and analysis. Times Internet says that partnership is exclusive but is not sharing the financial terms of the deal.
“BI has a readership of 15 million monthly visitors worldwide, says Times Internet, and expanding into India makes sense in a couple of regards: it’s a huge, English-speaking audience; and it’s a very tech-forward and business-oriented population, with technology being one of the country’s biggest drivers of its economic growth. (Something that other U.S. tech companies are also noticing.) This has meant that BI has actually already picked up some profile in the country already.
“‘Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools,’ said Satyan Gajwani, CEO, Times Internet, in a statement. ‘Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can’t wait to expose them to a larger audience and increase their relevance and prominence.'”
Read more here.
