Business Insider had more than 1 billion video views on Facebook in March, reports Sahil Patel of Digiday.
Patel writes, “Business Insider, like many digital publishers, is pouring resources into video. It has built a 39-person video team, which doesn’t include the six-person BI Films division that’s focused on original long-form content, now cranking out more than 600 videos to Facebook. The output is helped by the fact that a big chunk of the video content Business Insider publishes isn’t original video it shot. The company said less than a quarter of videos published across its 11 different Business Insider Facebook pages is based off of repackaged third-party content. Its Tech Insider page features slightly more third-party content, while more than half the videos created by its Insider distributed content team feature third-party content.
“Business Insider is no stranger to aggregation. The site had an early reputation — and still does in many quarters — for repurposing others original content with a new spin. According to Business Insider president and COO Julie Hansen, Business Insider licenses or gets permission for the ‘vast majority’ of the third-party content it uses. ‘The amount of video you can use under ‘fair use’ is fairly limited,’ she said. ‘We respect copyright laws.’
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