Categories: OLD Media Moves

Business Insider parent launches new ad campaign

Jenifer Berman, senior vice president of marketing at Insider Inc., writes about the new ad campaign for the parent company of Business Insider.

Berman writes, “‘Get In’ is our campaign tagline. It reflects what our audience most wants out of life: to get an insider’s take on what’s exciting and what matters, and to get in on the people, topics, and news worth knowing. Whether they’re entrepreneurs, execs, students, or anyone passionate about work and life, our audience shares a passionate curiosity about the world and always look for ways to succeed in it.

“‘Get In’ is also a call to action. We invite our clients, new and old, to get in on a company at the forefront of reinventing storytelling for the digital generation.

Here’s a look at our campaign:

“The Insider Inc. moniker sits atop all our brands, including Business Insider, with each brand retaining its own unique voice. Despite our corporate name change, Business Insider is most definitely not going away. In fact, we continue to invest in its amazing global expansion.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

12 mins ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

15 hours ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

2 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

3 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

3 days ago

Deputy tech editor Haselton departs CNBC for The Verge

CNBC.com deputy technology editor Todd Haselton is leaving the news organization for a job at The Verge.…

3 days ago