Jenifer Berman, senior vice president of marketing at Insider Inc., writes about the new ad campaign for the parent company of Business Insider.
Berman writes, “‘Get In’ is our campaign tagline. It reflects what our audience most wants out of life: to get an insider’s take on what’s exciting and what matters, and to get in on the people, topics, and news worth knowing. Whether they’re entrepreneurs, execs, students, or anyone passionate about work and life, our audience shares a passionate curiosity about the world and always look for ways to succeed in it.
“‘Get In’ is also a call to action. We invite our clients, new and old, to get in on a company at the forefront of reinventing storytelling for the digital generation.
Here’s a look at our campaign:
“The Insider Inc. moniker sits atop all our brands, including Business Insider, with each brand retaining its own unique voice. Despite our corporate name change, Business Insider is most definitely not going away. In fact, we continue to invest in its amazing global expansion.”
Read more here.