Business Insider features editor Aaron Gell is heading to Maxim magazine to serve as editorial director, reports Jeremy Barr of Capital New York.
Barr writes, “Gell ‘will run the whole operation’ at Maxim, B.I. C.E.O. Henry Blodget said in a note to staff announcing his departure on Wednesday.
“‘Aaron is a great writer and editor and has helped us a lot over the past year,’ Blodget wrote.
“At Maxim, Gell will work directly under editor in chief Kate Lanphear, a source told Capital. Lanphear has been tasked with revamping the men’s magazine, and has pledged to ‘cultivate and broaden Maxim’s coverage of style and culture.’
“Gell was hired by Business Insider to start a features section in November, as first reported by Capital.”
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