The aesthetic and typography are much closer to the look of the magazine. The site’s cascading design pulls the eye down the page through all of our content-rich sections, ever downward, through an auto-playing video module, several rich ad units, to even more stories and photo essays.
On article pages, Bloomberg Pursuits adopted a dark, lux palate that emphasizes the color in the imagery.
And then the luxury personal finance site re-organized its section pages to make them more attractive and straightforward — they now serve as introductions to its coverage of Food & Drink, Cars & Bikes, Style, Watches & Gadgets, Property, and Art & Culture.
Bloomberg Pursuits online has grown to a monthly audience of over 3 million unique users. Unique visits are up 127 percent year over year from February 2015 to February 2016.
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