Bloomberg Media will launch a bundled subscription with The Athletic beginning this month, sources tell Axios reporter Sara Fischer.
Fischer reports, “Bloomberg Media sees value in partnering with niche media outlets that it thinks can compliment its coverage.
- In February, it announced a subscription bundle with The Information, a high-end business and tech publication.
- Bloomberg Media launched its consumer-facing subscription service in 2018.
“Details: The bundle comes with a discount. Those who purchase the $290 annual Bloomberg.com subscription (originally $415/year) will receive a free trial to The Athletic for six months, while those who opt for the $1.99 monthly subscription (originally $34.99/month) will have three months of free access to the sports news site.”
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