Bloomberg launching newsletters around two of its biggest names

Bloomberg News is launching newsletters around two of its most well-known reporters in a bid to lure more subscribers, reports Sara Fischer of Axios.

Fischer reports, “The idea is to launch new franchises around talent that will help it lure subscribers.

Mark Gurman will write a weekly newsletter about Apple and consumer technology called ‘Power On.’ The email is free but there will be a subscriber-only version online that subscribers will receive first and get their questions answered by Gurman weekly.
Jason Schreier will write a weekly email that serves as guide to gaming and the gaming entertainment industry called ‘Game On.’

“Between the lines: Bloomberg has been using some of its more popular personalities to anchor products around niche beats.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.