Bloomberg News is launching newsletters around two of its most well-known reporters in a bid to lure more subscribers, reports Sara Fischer of Axios.
Fischer reports, “The idea is to launch new franchises around talent that will help it lure subscribers.
- Mark Gurman will write a weekly newsletter about Apple and consumer technology called ‘Power On.’ The email is free but there will be a subscriber-only version online that subscribers will receive first and get their questions answered by Gurman weekly.
- Jason Schreier will write a weekly email that serves as guide to gaming and the gaming entertainment industry called ‘Game On.’
“Between the lines: Bloomberg has been using some of its more popular personalities to anchor products around niche beats.”
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