Media Moves

Bartiromo ringing a new bell on Sunday

April 29, 2014

Posted by Chris Roush

Mike Reynolds of Multichannel News interviews Fox Business Network anchor Maria Bartiromo about her new Sunday show on Fox News called “Sunday Morning Futures.”

Here is an excerpt:

MCN: It’s good to work on Sundays?

MB: I love it. I mean the show, I love. It’s hard working six days, I guess. But I just got the numbers and we beat CNN and MSNBC combined every week since we launched. So I feel like that tells you right there that there is an appetite for economic angles and business information on a Sunday.

MCN: You identified that as an opportunity?

MB: Yeah, it was. I like to watch TV on a Sunday morning with my coffee. I used to just flip around watching who everybody had. And what I realized was that while you see all these politicos talking about the issues of the country — whether it’s the economy, whether it’s foreign policy — very few of them actually connect the dots and actually say and identify the fact that it’s about jobs.

And so I was talking about that in a Sunday show and I brought it to Roger [Ailes] and he loved the idea and said business can be part of the solution. And I said, right, I agree. So with his help and with  [FNC EVP of programming] Bill Shine and [FNC EVP of news] Michael Clemente offering their visions, together we came up with this idea.

MCN: On Sunday and overall, you’re taking a longer-form approach?

MB: Increasingly over the last couple of years, what I have heard from CEOs and guests is the fact that it feels too short term. What I kept hearing from them was things like, ‘Maria, you had me on for five minutes, I came all the way here and it’s a complex story and I can’t really tell my story in five minutes.’

Read more here.

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