Mike Reynolds of Multichannel News interviews Fox Business Network anchor Maria Bartiromo about her new Sunday show on Fox News called “Sunday Morning Futures.”
Here is an excerpt:
MCN: It’s good to work on Sundays?
MB: I love it. I mean the show, I love. It’s hard working six days, I guess. But I just got the numbers and we beat CNN and MSNBC combined every week since we launched. So I feel like that tells you right there that there is an appetite for economic angles and business information on a Sunday.
MCN: You identified that as an opportunity?
MB: Yeah, it was. I like to watch TV on a Sunday morning with my coffee. I used to just flip around watching who everybody had. And what I realized was that while you see all these politicos talking about the issues of the country — whether it’s the economy, whether it’s foreign policy — very few of them actually connect the dots and actually say and identify the fact that it’s about jobs.
And so I was talking about that in a Sunday show and I brought it to Roger [Ailes] and he loved the idea and said business can be part of the solution. And I said, right, I agree. So with his help and with [FNC EVP of programming] Bill Shine and [FNC EVP of news] Michael Clemente offering their visions, together we came up with this idea.
MCN: On Sunday and overall, you’re taking a longer-form approach?
MB: Increasingly over the last couple of years, what I have heard from CEOs and guests is the fact that it feels too short term. What I kept hearing from them was things like, ‘Maria, you had me on for five minutes, I came all the way here and it’s a complex story and I can’t really tell my story in five minutes.’
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