OLD Media Moves

Bartiromo: Getting away from the soundbite system

June 10, 2014

Posted by Chris Roush

Tim Gray of Variety interviewed Fox Business Network anchor Maria Bartiromo about her career and her switch from CNBC.

Here is an excerpt:

When moving to Fox, what was the most important creative element you wanted?
I didn’t want to be in a soundbite situation. I was getting pressure all the time at CNBC to have four or five people at once in interviews for five minutes. I like longer interviews and one-on-ones. I think audiences have changed and don’t want “short-termism”; they want analysis and perspective. That was important to me.

You’re working six days a week. How do you recharge your batteries?
I work out a lot; I ride my bike when I come home. I’ll do 20 or 30 miles a couple of times a week. And I love yoga. It’s really important to separate yourself from work for at least one hour a day, to exercise and put your mind elsewhere.

Read more here.

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