OLD Media Moves

Bartiromo column in BusinessWeek ending

November 13, 2009


CNBC anchor Maria Bartiromo‘s column in BusinessWeek magazine will end after the business weekly is sold to Bloomberg L.P., staffers at the publication confirmed Friday.

The column, called “Face Time with Maria Bartiromo,” began in 2005. It was one of the changes made by editor-in-chief Stephen Adler to revamp the magazine.

The first column — a question-and-answer format with someone from the business world — was with former American International Group Inc. CEO Maurice “Hank” Greenberg. Her most-recent Q&A was with Blackstone Group investment strategist Byron Wien.

However, some staff members hated the column, feeling that Bartiromo was too light on some of her interview subjects.

Ryan Chittum of Columbia Journalism Review was especially embarrassed by Bartiromo’s interview with Obama economic advisor Larry Summers that ran this past summer. The magazine’s Elinore Longobardi criticized her for “lobbing softball questions” to Chrysler CEO Robert Nardelli back in 2008 as well.

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