Categories: OLD Media Moves

Barron's writer needs to stop with Microsoft story

TheStreet.com’s Marek Fuchs wants to know why Barron’s writer Eric Savitz has written the same Microsoft story about the company still being a growth stock three times in the past three years.

Fuchs wrote, “The Business Press Maven has a couple of concerns here. These articles appear written from the same template, without enough new information to merit such repetition, especially this latest one.

“Stop the presses! A company stated publicly that it was still relevant! It is overkill, boosterism. Microsoft has a public relations department that takes care of that; it does not need outside help.

“All articles in this collection (maybe I should market a collector’s edition) start by talking about how Microsoft is misunderstood by investors before going on to make faintly similar cases for why the stock is … c’mon, everyone together this time … a growth stock.

“In his most recent love letter to Microsoft, Savitz leads by saying that, while not many professional money managers seem to agree, ‘the nattering nabobs are dead wrong.’

“Last year, Savitz opened by talking not about nabobs, but for variation ‘the cynics’ who thought Microsoft would keep ‘shuffling along.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

23 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

23 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

24 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

24 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 day ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 day ago