Dow Jones & Co., the parent of The Wall Street Journal and Barron’s, reported mixed advertising results for the business publications in May.
Advertising revenue at The Journal, including the new Weekend Edition, increased 10.1 percent in May on a 12.6 percent increase in advertising volume. Advertising yield increased modestly in display categories but was more than offset by a higher mix of lower rate classified advertising volume. Linage increases in technology, classified and financial advertising were partially offset by a slight decline in general advertising.
In the technology advertising category at The Journal, May linage increased 29.0 percent; increases in hardware, technology professional services, software, office products and communications advertising were partially offset by a decline in personal computer advertising.
The Journal’s general advertising linage declined 1.7 percent as weak corporate, auto and travel advertising were partially offset by a gain in luxury goods, media and other consumer advertising.
At Barron’s, total advertising revenue decreased 16.8 percent in May on a 22.5 percent decline in advertising pages due to declines in financial, technology and general advertising.
International advertising revenue declined 12.3 percent in May when an advertising linage decline at The Wall Street Journal Asia was partially offset by a modest gain at The Wall Street Journal Europe.
The full release is here.
