Business Insider’s Roof on focusing on scoops

Business Insider editor at large Katie Roof spoke with TBPN about her work and how she breaks tech news stories. Roof noted that she joined Business Insider this week because editor in chief Jamie Heller is focusing on breaking news and scoops. “It’s gotten a lot more competitive these days,” said Roof. “…There’s a lot of reporters […]
Business Insider bets against aggregation

Andrew Deck of Nieman Lab writes about how Business Insider has changed its strategy from its original aggregation philosophy. Deck writes, “Business Insider says that since Heller joined the organization, the amount of “original content” it publishes has more than doubled. In 2024, the company says, about 40% of its content was scoops, exclusives, and other […]
ProPublica hires Business Insider’s Beckler

ProPublica announced that Hannah Beckler has been hired as a data reporter. She started on July 1. Beckler was most recently a reporter on Business Insider’s enterprise desk, where she was part of a team honored with a George Polk Award for “The True Cost of Data Centers,” a data-driven investigation of the data center […]
Business Insider makes new hires, posts openings

Business Insider editor in chief Jamie Heller sent out the following on Tuesday: We have some exciting personnel updates and openings! Mike Miller joins us part-time for the next few months, primarily working with the Discourse team while also training and mentoring journalists across the newsroom. A beloved, widely admired, and award-winning editor, Mike for decades held senior […]
Business Insider names Kovacs as audience editor

Kasia Kovacs has been named audience editor at Business Insider. She is based in London. Kovacs has been a people and cultural operations specialist at Business Insider since November 2024. She was acting editor in chief at Upday and also worked as a reporter for the Island Packet in South Carolina. She holds a bachelor’s degree […]
Business Insider hires Roof as editor at large

Business Insider editor in chief Jamie Heller sent out the following: We’re thrilled to share that Katie Roof is joining Business Insider to cover venture and tech finance, deepening our coverage of the founders, investors, and deals shaping the future of technology. Katie is one of the scoopiest reporters in tech, regularly breaking news on moves and […]
Business Insider reporter Hart departs

Jordan Hart, a reporter at Business Insider for the past four years, has left the news organization. Hart plans to freelance. She’s passionate about stories relating to retail, Gen Z professionals, and the latest trends in and out of the office. While in college, Hart interned at the Houston Business Journal. She graduated from the […]
Assessing the future of Business Insider

Oliver Darcy of Status reports on the meeting earlier this week between Business Insider staff and interim chief Christian Baesler. Darcy writes, “Joined by Axel Springer chief operating officer Claudius Senst, Baesler praised the ‘passion” and ‘great ideas’ inside the organization. He acknowledged that ‘the traffic based business,’ on which Business Insider was built, ‘is challenged across […]
Business Insider seeks an enterprise correspondent

Business Insider is seeking an accomplished correspondent to join our award-winning enterprise team and produce impactful stories that readers can’t find anywhere else. Business Insider has long prioritized in-depth, revelatory journalism. You will collaborate closely with editors and reporters across our global newsroom to develop and execute some of Business Insider’s most ambitious journalism, diving […]
A day in the life of the Business Insider newsroom

Meredith Klein of Meredith and the Media writes about how the Business Insider operates on a typical day. Klein writes, “Since stepping into the top role, Jamie Heller has rebuilt BI around three principles: One newsroom (no silos) Distinctive reporting (less aggregation, more original work) High standards (accuracy, fairness, rigor) “And a tighter editorial focus: Innovators […]