Meredith Klein of Meredith and the Media writes about how the Business Insider operates on a typical day.
Klein writes, “Since stepping into the top role, Jamie Heller has rebuilt BI around three principles:
- One newsroom (no silos)
- Distinctive reporting (less aggregation, more original work)
- High standards (accuracy, fairness, rigor)
“And a tighter editorial focus:
- Innovators
- Creator economy
- Workplace
- Career navigation
- Real-world economic impact
“‘We’re not just delivering news, we’re building a full conversation across platforms,’ Heller told me.
“She’s delivering in the literal sense, as well. ‘Every day, we’re trying to deliver on our name, Business Insider, which is being inside business. We want to have scoops. We want to have inside insights. We want to bring people absolutely everything they need to know for them to succeed, get ahead, and get smart on business.’
“And she’s not gun-shy in her approach. Her appetite for new ideas has yet to be satiated as her team churns out a consistent cadence of new product innovations—a sea of new newsletters, on-the-pulse news alerts, and multimedia clips across content—earning them a slew of industry awards and reader recognition.”
Read more here.
