The Economist sees strongest annual subscriber growth
The Economist reported record subscriber growth, climbing 90,000 to 1.12 million in 2021, its largest-ever increase in a single year. The publication also reported an operating profit of £41.8m, up £8.9m, or 27% on last year. The Economist attributed the growth to new products. A new podcast, “The Jab,” analyzed the global vaccine roll-out. Digital […]
A more product-led approach at The Economist
Meg Carter of InPublishing wrote about The Economist chief product officer Deep Bagchee and his product-led approach. Carter writes, “One example of this in action is what’s been done around customer retention by one of the cross-functional product teams over the past twelve months. Informed by data, they came up with a retention plan with a number of […]
New homepage for The Economist launches
The Economist has launched a new homepage this week. More than 40 percent of subscriber visits to its website start with the homepage. A big goal of the redesign is higher subscriber engagement and retention. “This was a top-priority project for us because we know how important our homepage is to our subscribers as well […]
Vaitheeswaran named global energy and climate innovation editor at The Economist
Vijay Vaitheeswaran, the U.S. business editor at The Economist, is the new global energy and climate innovation editor. In this new post, he will lead global coverage of the energy and utility industries, the clean energy transition, climate innovations and low carbon technologies. He will be on the lookout for changing business models, novel financing […]
Business magazines named 2021 Ellie finalists
Business magazines have been nominated as finalists in the 2021 National Magazine Awards, commonly known as the Ellies. Harvard Business Review was named a finalist in the special interest category. MIT Technology Review was named a finalist in the literature, science and politics category. Fast Company and Wired were named finalists in the design category. […]
Keynes, U.S. economics editor for The Economist, moving to Europe beat
Soumaya Keynes, the U.S. economics editor for The Economist, is leaving that beat next month and becoming European economics editor. She has been in the United States for the past three years covering trade and globalization. She will start her new job on May 17. Keynes also does the Free Exchange blog. Before joining The Economist, […]
Mkandawire joins The Economist as global property correspondent
Vinjeru Mkandawire is now a global property correspondent at The Economist. She joins from The Telegraph where she held the post of senior business reporter covering mergers and acquisitions. In her new role, Mkandawire will be covering commercial real estate and REITs. Previously, she was a tech, media and telecoms reporter at S&P Global Market […]
Ogunbiyi joins The Economist as a reporter
The Economist has hired Ore Ogunbiyi as a reporter working across foreign, news and business affairs desks. She also co-authored “Taking Up Space: The Black Girl’s Manifesto for Change” with Chelsea Kwakye. She served as an intern at BBC. She was also an events officer and then president at Cambridge University African-Caribbean Society. Additionally, her […]
Learning writing tools and strategies from The Economist
Ahmed Soliman writes about how he learned to write more effectively by reading The Economist. Soliman writes, “Getting to it doesn’t correlate with the writer’s talent or experience: we all do it occasionally. If it doesn’t happen at the beginning of your essay, it’ll happen somewhere else. That’s why it helps to rewrite and proofread—with the […]
The Economist hires Quan as senior social media editor
The Economist has hired Kristene Quan as senior social media editor. She will start next month and be based in New York. Quan has been executive producer of digital content at Postmedia in Toronto since January 2020. Before that, she was with The Globe and Mail as a content strategist and a content editor. She was also […]
