WSJ podcast host Gittleson set to join The Economist

Kim Gittleson, on-air podcast host at The Wall Street Journal, is leaving the Journal to join the senior audio team at The Economist. Previously, Gittleson was with BBC News where she first served as a New York business correspondent and then as a senior journalist. Before joining BBC, she was teaching at the Columbia University, […]

How HBR and The Economist are using narrated audio articles

Gabe Bullard of Nieman Reports examines how the Harvard Business Review and The Economist are gaining readers with narrated audio articles. Bullard reports, “The Economist, which is available on Noa and Curio, has made podcasts since 2006 and has offered subscribers a narrated audio edition of each issue since 2007. Like with Zetland’s narration, The Economist’s audio […]

Economist hires Holehouse from MLex

Matthew Holehouse, a reporter on the MLex Brexit service, has been hired by The Economist. He will start next month and be based in London. At MLex, he covered the UK side of the negotiations surrounding the UK’s extraction from the European Union, joining a team of journalists in London and Brussels covering the regulatory […]

The Economist hires Cohn as president

The Economist Group announced Tuesday the hiring of Bob Cohn as president and managing director for The Economist. Cohn will lead the core publication business, focusing on expanding subscriptions and readership around the world, as well as developing new digital offerings. He  will also support the Group leadership team in identifying and leveraging commercial opportunities […]

How social media boosts The Economist subscription growth

The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts are bearing fruit, reports Lucinda Southern of Digiday. Southern writes, “Since changing its social media strategy to drive traffic from social media back to its own pages where people can register and, ultimately, subscribe, the publisher has […]

The Economist tries to convert YouTube subscribers into paying members

The Economist has 1 million YouTube subscribers and is seeing signs that these videos are driving referral traffic back to its site, where it wants people to subscribe, reports Lucinda Southern of Digiday. Southern writes, “The videos use YouTube features like end cards and links to drive people to The Economist, where they can read more […]

Weldon to join The Economist to cover British economy

Duncan Weldon will be joining The Economist from next week, according to his tweet. He will be covering and writing about the British economy. Weldon is a writer and broadcaster and specializes in economics, history, economic history and finance. He also has a book on the British economic history due early 2021. Weldon was appointed […]

The Economist seeks social media fellow

The Economist is hiring a social media fellow out of its London newsroom. The company has a growing digital operation and 50 million followers on its social media accounts and looking for a new addition to produce posts for a variety of social media platforms, promoting the best of its journalism. To do this, the […]

Robinson moving to Brussels for The Economist

Duncan Robinson, a political correspondent for The Economist in London, is moving to Brussels to write the Charlemagne column for the publication. Before joining The Economist, he worked at the Financial Times as its Brussels correspondent. He started at FT in 2011 as a graduate trainee, with stints covering European equities along with the retail and […]

Economist circulation remains steady despite price increase

The Economist’s circulation held steady at 1.6 million during the first six months of the year, essentially flat from the previous period, despite a price rise in March 2019, according to data released Thursday from the Audit Bureau of Circulations. “As publications continue to face headwinds in a challenging media environment, we are proud of […]