Meredith Klein of Meredith and the Media interviewed Jennifer Conrad, senior writer at Inc. and one of the writers for Packaged Goods, about the launch of the newsletter.
Here is an excerpt:
- What are you seeing in the CPG industry — or gaps in existing media coverage — that signaled this was the right moment to launch a dedicated newsletter?
- The industry overall is super dynamic, and we’re seeing brands launch and exit in a matter of years (Grüns) or rack up eye-popping valuations (Peter Rahal’s $2 billion Medici Brands). Everyone’s suddenly obsessed with CPG, but no one is looking at who succeeds and why in an in-depth way.
- What makes a CPG brand or founder worth covering? Are you looking for emerging brands, funding news, industry disruptors or something else?
- We want to talk to founders who are willing to talk about the highs and the lows—what it really takes to build a successful brand today and the difficult choices they made along the way. There are also a lot of colorful people who gravitate to the consumer world, and we love great characters. And let’s face it, everyone wants to know about money. When a founder is willing to be honest about how they’re making the numbers work, and what others can learn from them, that’s gold.
To read more, go here.
