Forbes launched “The Billie” on Monday, a new newsletter that aims to turn its signature billionaires coverage into a destination for readers.
Born out of an internal Forbes hackathon, “The Billie” brings together editorial and product teams to unlock value from the company’s proprietary wealth data and decades of reporting. The newsletter will go beyond net worth updates to explore lesser-known billionaires, the stories behind their fortunes and emerging trends shaping global wealth.
The inaugural newsletter declared Paul McCartney as a new billionaire on the Forbes rankings, valuing the music legend at approximately $1.4 billion. The accompanying Daily Cover Story explores how decades of touring, music royalties, publishing rights and other assets have contributed to his wealth, as renewed interest in his career brings him back into the spotlight.
The launch reflects a broader strategy to extend the life of Forbes’ flagship franchises, deepen audience engagement and create new opportunities for revenue and product innovation.
