Fox Business Network strategy has been tried before
Michael Learmonth of Variety writes Friday that the Fox Business Network strategy of appealing to the masses has been tried before at CNNfn and failed. Learmonth wrote, “The approach, appealing to the American consumer as well as the professional investor, has been tried before, notably by CNNfn, which didn’t survive the dot-com crash. The question […]
Asessing Fox Business Network's potential impact
Joshua Chaffin of The Financial Times takes a look at how the new Fox Business Network might impact the business news landscape on television. Chaffin wrote, “Derek Baine, senior analyst at SNL Kagan, a media research firm, believes Fox Business may lure viewers from all over the television map, not just CNBC, and that it […]
CNBC-Fox Biz Network battle overblown
Jonathan Berr writes on BloggingStocks.com that all of the writing about the pending battle between CNBC and Fox Business Network is much ado about nothing. Berr wrote, “CNBC’s mission is to try and convince individual investors they must act RIGHT NOW to avoid financial ruin or to gain immediate riches. That seems to speak directly […]
CNBC will use Deutsch to combat Fox Business Network
Felix Gillette of The New York Observer writes Wednesday how CNBC show “The Big Idea with Donny Deutsch” is becoming more of a show aimed at Middle America in anticipation of the upcoming Fox Business Network going after the same audience. Gillette wrote, “Mr. Deutsch leaned forward and began explaining why in recent months he had altered […]
Radio talk show host to co-host morning show on Fox Biz
Sam McManis of the Sacramento Bee reports Tuesday that California radio talk show host Tom Sullivan will be the co-host of a morning show on the upcoming Fox Business Network. McManis wrote, “‘It’s all business, all the time, but it’s not going to be like CNBC,’ Sullivan said, announcing his intentions today on KFBK’s afternoon […]
Fox Business Network names two reporters for DC bureau
Fox Business Network named Rich Edson and Adam Shapiro as reporters based in Washington, D.C., according to Bruce Becker, vice president and Washington bureau chief. “We are pleased to welcome two new reporters to FBN to contribute to our coverage of Capitol Hill and other national business topics,” said Becker in a statement. Edson joins from Reuters, where […]
Fox Biz Network web launch provides glimpses of coverage
The Fox Business Network unveiled an introduction to the new network, which has an Oct. 15 launch, on the Internet on Monday and provided a glimpse of its Internet and TV presence. For example, each of the reporters and anchors will have a blog where it appears they will write about the stories that they […]
Competing for guests at CNBC and Fox Business Network
Michael Learmonth of Variety notes that CNBC producers are on alert with two weeks to go before the Fox Business Network launch on Oct. 15 because Fox News boss Roger Ailes is a big believer in having “name” interviews during the first few days of any new network. Learmonth wrote, “Vacations by on-air talent for […]
Fox Business Network to launch web site preview next week
Fox Business Network, which launches on the air on Oct. 15, said Friday that it will unveil a micro version of its web site on Monday, Oct. 1. The URL, www.foxbusiness.com, will automatically convert to the network’s website upon the Oct. 15 launch. Video clips of on-air talent, including senior vice president Neil Cavuto and […]
Countdown to the CNBC vs. Fox war
Ronald Grover and Diane Brady of BusinessWeek take a look in the latest issue at the upcoming business news war between CNBC and Fox Business Network. Grover and Brady wrote, “Chances are, though, that Fox’s channel could end up looking a lot like CNBC, at least during the trading day. Hoffman acknowledges that Ailes–who ran […]
