Advertisers unsure about Fox Business Network
Matthew Schwartz of BtoB Magazine writes that some advertisers are unsure whether they will buy time on the new Fox Business Network, which launches next Monday. Schwartz wrote, “Shari Cohen, co-president of national broadcast at media buyer MindShare North America, has been quick to consider Fox Business Network, which following months of buildup will debut […]
Fiorina to be Fox Business Network contributor
Former Hewlett-Packard Carly Fiorina has joined Fox Business Network as a contributor, according to an announcement Tuesday. “Carly Fiorina is one of the foremost business leaders of our time,” said Kevin Magee, executive vice president of Fox News, in a statement. “We are proud to have her join FBN as a contributor.” Fiorina added, “I […]
CNBC's Mark Hoffman on increased competition
Television Week’s Michele Greppi interviews CNBC President Mark Hoffman about the new competition coming from Fox Business Network, which debuts in one week. Here is an excerpt: TVWeek: There’s CNBC. There’s Bloomberg. There’s going to be Fox Business Network. Bloomberg and CNBC have competed for the high-end viewer. With the entrance of Fox onto the […]
The themes behind Fox Business Network
Rebecca Dana of The Wall Street Journal reviewed papers behind the creation of Fox Business Network’s web site to get an idea of where the business news cable channel might be headed with its coverage. Dana wrote, “Preparations for foxbusiness.com may offer some insights into Fox’s thinking. In March, Fox contracted Organic, a San Francisco-based […]
Ailes takes on CNBC
Rebecca Dana of The Wall Street Journal has a Q&A Monday with Fox News chairman Roger Ailes, who is one week away from launching Fox Business Network to compete with CNBC, which he once ran. Here is an excerpt: WSJ: The Fox Business Network launches on Oct. 15 after two years of speculation and, to […]
Murdoch gets comfortable at the WSJ
Joshua Chaffin and Aline van Duyn of The Financial Times write for Monday’s paper that News Corp. CEO Rupert Murdoch is getting comfortable at The Wall Street Journal even though he doesn’t close on his acquisition of parent company Dow Jones & Co. until December. Chaffin and van Duyn wrote, “The television in the lobby, […]
Happy hour comes to business journalism
The TVNewser blog is reporting that both CNBC and Fox Business Network are working on after-market shows called “Happy Hour.” Chris Ariens wrote, “Today on FNC’s Your World, Neil Cavuto talked about the timing: ‘You’ll be amazed what you can pick up at a bar, lots of gossip, lots of good stuff, and if our […]
The similarities between Conde Nast Portfolio and Fox Business Network
TheDeal.com executive editor Yvette Kantrow compares Friday the recent launch of business magazine Conde Nast Portfolio to the upcoming launch of Fox Business Network. Kantrow wrote, “Like Portfolio, Fox pledges to make business news fun and exciting — ‘You won’t fall asleep watching this; I can guarantee you that,’ gushes anchor Alexis Glick in a […]
Fox Business Network strategy has been tried before
Michael Learmonth of Variety writes Friday that the Fox Business Network strategy of appealing to the masses has been tried before at CNNfn and failed. Learmonth wrote, “The approach, appealing to the American consumer as well as the professional investor, has been tried before, notably by CNNfn, which didn’t survive the dot-com crash. The question […]
Asessing Fox Business Network's potential impact
Joshua Chaffin of The Financial Times takes a look at how the new Fox Business Network might impact the business news landscape on television. Chaffin wrote, “Derek Baine, senior analyst at SNL Kagan, a media research firm, believes Fox Business may lure viewers from all over the television map, not just CNBC, and that it […]
